I'm too tired to say too much at the moment but it is such a good feeling to roll the baby out in public and get on with things. I have done "installs" for lots of years and this website launch and has made me by far the most excited I have been since my first software program rolled into production in 1987. It represents a company coming to life and that is HUGE! The people, products and ethos of this company and its partners keep a big fire burning in my belly everyday. Our beginnings are humble but our goals are ridiculous. Big thanks to Amy Kenney, Jeff Sime, Shannon Slopey and Jason Graves for getting it so far so fast. Big thanks to my wife and kids for letting me take over the dining room table everyday and night for the past 3 mos. plotting, planning and dreaming.

We look forward to hearing from each of you in the days to come on our products and our company. Stay tuned to this blog as there is more to come on who are and where we are going. - Steve Robertson

From an idea shared over coffee last May to a full-fledged enterprise today. BOCO Apparel arrives this Tuesday. We are eager to get our products in the market and to positively represent the Boulder, CO lifestyle and ethos. Please check out our web site (www.bocoapparel.com) for more info on our products and our company. Fashion, Function and Conscience.

All of our products will be available for retail sale next week at Boulder Body Wear (2660 Canyon Blvd., Boulder, CO) as well as online at www.boulderbodywear.com. We will initially be working with independent retailers and studios in the Rocky Mountain region.

We are strong supporters of independent retailers and value their significant contribution to their community's economic and social structure.